Marketing Project
Independent - University of Florida

In the spring of 2015, I completed market research of the Chipotle brand for my Social Media Management course PUR4932 at the University of Florida.  The purpose of this project was to conduct a study of the Chipotle customer segment in order to identify marketing practices and social media messages for potential customers. The summary of my Chipotle buyer persona presentation can be found here via Slideshare

Steven, the working young professional is an ideal customer for Chipotle's marketing team to reach out to.