Digital Design Optimization
Independent - Health & Beauty Care
In the Fall of 2015, I began work with a company called Hairwise. They specialize in blending an all natural and customized solution to hair problems such as hair loss, dandruff and many more. I helped Hairwise rebrand their online presence with the goal of increasing sales both online and in their store in downtown Miami. We began by changing their brand slogan from 'Healed Scalp Marvelous Hair' to 'Customized Hair Care Solutions' a much for fitting slogan for what they actually do. We also completed an entire analysis and re-working of the brands website to create a better user experience online and provide customers with more ease and clarity while browsing the site. Since the initial rebranding phase, we have begun new brand promotion via various social channels, digital graphics and print promotions.