UX DesignResearchMobileScience Communication
University of Florida Whitney Laboratory
UX Designer & Researcher
Research Institution · Gainesville, FL · Spring 2015
Designed a mobile media application for UF's Whitney Laboratory for Marine Bioscience — translating complex marine biology research into an accessible, interactive mobile experience for public audiences.
Challenge
Marine research is visually compelling but narratively complex. The lab needed a way to communicate their work to the public in a format that was engaging on mobile — without oversimplifying the science.
Solution
Conducted stakeholder interviews with researchers, designed the information architecture and visual design for a mobile app, and built a digital marketing strategy to drive downloads and engagement. The project bridged science communication and UX design.
Impact
- —Delivered first mobile media application for the Whitney Laboratory
- —Designed end-to-end UX from IA to high-fidelity mockups
- —Created accompanying digital marketing strategy and materials
Results
- —App increased public engagement with laboratory research
- —Project completed as senior capstone at University of Florida
Design