Generative AI, Sr. Product Manager
Series B; SaaS B2B - Boston, MA
At Crayon, I spearheaded the development of a groundbreaking 0-to1 GenAI product for Crayon, a leading provider of AI-powered sales intelligence solutions. This project, a collaboration with Gong, harnessed the power of Large Language Models (LLMs) to revolutionize competitive intelligence (CI) for B2B SaaS companies. As the project lead, I played a pivotal role in bringing this vision to life from market and customer research, prompt experimentation and data strategy, user experience design and GTM.
TEchnology partners
Challenge
Crayon, a leading provider of AI-powered sales competitive intelligence solutions, identified a critical challenge for B2B SaaS companies: extracting valuable competitive insights from Gong call conversations and other third party rich data sources like Slack, Salesforce, Hubspot and more. Manually analyzing these data sources is time-consuming and resource-intensive for Competitive Intelligence (CI) professionals. Additionally, sellers need this information quickly to tailor their sales strategies and win more deals.
Solution
Crayon partnered with Ashley Nader and her Hyperleap program to develop a groundbreaking GenAI product specifically designed to address this challenge. The Hyperleap team, led by Ashley's expertise, worked closely with Crayon to define the product vision and leverage the power of Generative AI (GenAI) technology to bring this solution to life.
Impact
Automated Competitive Insights: With the technological advancements in LLM’s, we were able to develop a prompting strategy that automates the extraction of key competitive intelligence from Gong call conversations. This includes identifying competitor mentions, pricing strategies, product differentiators, and customer pain points.
Improved Workflow Efficiency: CI professionals can now spend less time manually analyzing calls and more time providing strategic insights to sales teams.
Empowered Sellers: Sellers receive relevant competitive intelligence in a timely manner, enabling them to tailor their sales pitches and address customer concerns more effectively.
Reduced Manual Work: The new GenAI powered feature layered into Crayon’s exisiting Insights feeed significantly reduces the manual effort required to gather competitive intelligence, freeing up valuable resources for other tasks.
Results
By leveraging Hyperleap's GenAI expertise, Crayon's new product delivers significant benefits for B2B SaaS companies:
Increased Sales Win Rates: Armed with real-time competitive intelligence, sales teams can close deals more efficiently.
Enhanced Sales Strategies: Sellers can tailor their approaches to address specific competitor tactics and customer needs.
Improved Productivity: Both CI professionals and sellers experience a significant boost in productivity due to automation and streamlined workflows.
