Crayon
Sr. Product Manager, Generative AI
Series B · SaaS B2B · Boston, MA · 2023–2024
Led the 0-to-1 build of Crayon's generative AI product suite, including Sparks, an AI-powered competitive intelligence assistant, and a call transcription feature that surfaced competitive insights from Gong-integrated sales conversations in real time.
Technology Partners
Challenge
Competitive intelligence was buried in long-form reports that sales reps never read. The challenge was surfacing the right insight at the right moment, during live calls, during deal cycles, without adding friction to existing workflows.
Solution
Built Sparks, an AI assistant that auto-generates competitive battlecards and summaries from transcribed sales calls. Integrated with Gong to pull call data into Crayon's intelligence engine, then used LLMs to extract, rank, and surface competitor mentions with context. Shipped the product from concept to GA in under 6 months.
Impact
- •Created the first generative AI product in the competitive intelligence category, set the new standard
- •Cut time-to-insight from hours to seconds, fundamentally changing how sales teams prep for competitive deals
- •Embedded competitive intelligence directly in the sales workflow, no tab switching, no manual research
- •Reached 200+ customers through the Gong integration within 60 days of launch
Results
- •Became a key differentiator in Crayon's Series B growth narrative
- •Featured in Crayon's 2024 product launch announcements
- •Drove measurable increase in enterprise tier adoption
Design
