MobileNLPAPICRMCall Tracking
iovox
Product Manager
Growth · SaaS · San Francisco, CA · 2016–2019
Owned the mobile and API product surface at iovox, a call tracking and conversation analytics platform. Led integrations with Zoho CRM and built the mobile-first experience for field sales teams.
Technology Partners
Zoho CRM
Challenge
Call tracking data was trapped in desktop dashboards that field reps never accessed. The mobile experience was an afterthought, and CRM integrations required manual data entry, creating data quality problems downstream.
Solution
Designed and shipped a mobile-first call tracking app for field sales. Built the Zoho CRM integration that auto-synced call data, transcriptions, and outcomes. Collaborated with engineering to redesign the API surface for third-party developer adoption.
Impact
- •500+ field sales reps adopted the mobile app within 90 days, without a single forced migration
- •Zoho CRM integration became the most-requested enterprise feature and a key deal closer
- •Redesigned the API surface, cutting partner integration time from weeks to days
Results
- •Mobile product became core differentiator in enterprise sales
- •CRM integration expanded addressable market into SMB segment
Design
